• Creating positive memory in staged experiences through sensory tools 

      Elvekrok, Ingunn; Gulbrandsøy, Pia (Peer reviewed; Journal article, 2021)
      This research investigates the link between the degree of sensory stimulation and positive memory in staged experiences. First, a field study on how two museums used sensory tools in their experience design was conducted. ...
    • The role of accelerators in shaping entrepreneurial identity 

      Tobiassen, Anita Ellen; Elvekrok, Ingunn; Skreosen, Line Bøe (Peer reviewed; Journal article, 2022)
      This study explores how a Norwegian accelerator influenced the entrepreneurial identity of those accellerated.The importance of entrepreneurial identity, or how entrepreneurs see themselves and their business ventures, is ...
    • Sponsorship-based health care programs and their impact on employees' motivation for physical activity 

      Bjerke, Rune; Elvekrok, Ingunn (Peer reviewed; Journal article, 2020)
      Research question: This study investigates the impact of a healthcare portal and employee attitude toward a healthcare program on sponsorship-based employee motivation to do physical exercises. Research methods: Applying ...